Ummmm, did you know that H&M has a home collection? Me either! I was totally caught off guard when I followed a cute pillow image on pinterest to the UK H&M site choc full of home goodies. So exciting.
I spent waaay too long perusing every item and I have to say I am rather impressed. The prices are consistently low and the styling is surprisingly sophisticated. Much like their clothing, I see their home pieces appealing to a huge range of tastes. Some vignettes look like they are from a Pottery Barn catalogue; others as if they are out of West Elm, Anthropologie, or childrens Ikea! I am most attracted to the decorative accessories (like those soap pumps below). Fun small accessories like votive holders or pillows are always so tempting, but just don't make sense to spend money on, you know? I could see H&M home fulfilling the craving we all have after strolling through the Anthropologie home section, but for a much lower price point. I would avoid the bed linens though, cheetah and faux satin? Not for me.
So now that we are all caught up, are you just dying for H&M home to come to the US? Me too. Although I can't say for certain when that will be. I found a post on Apartment Therapy that it would launch spring of 2012.... guess not. Then I found another source saying it can be found in the US in early 2013. So we shall see. If I were them, I would scurry to get it over here for the holidays... Dear Santa, I would like a bunny pillow please... Seriously.